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The largest emerging market for sport &
entertainment is hiding in plain sight.

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As we live longer, populations are ageing, but ageing today looks different. In the US over 90% of wealth is held by those over 40, yet culture and sports still skew toward the young. Fallon & Wolf is a global leader in sports and entertainment, fully dedicated to the 40+ market.

While your competitors fight to capture Gen A and Z, we help grow your business. Age alone isn't a strategy. We go beyond numbers to understand the unique lifestyles and behaviors of those over 40. Together, we build and monetise products that truly engage this audience.

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"Think about Longevity,
growth will follow"

Understand your Fans - We provide data, insight and segmentation of the over 40s
Make a Plan - We build you a strategy to engage them
Monetise your Plan - We help you to commercialise and market the plan

The largest emerging market for sport & entertainment is hiding in plain sight.

As we live longer, populations are ageing, but ageing today looks different. In the US over 90% of wealth is held by those over 40, yet culture and sports still skew toward the young. Fallon & Wolf is a global leader in sports and entertainment, fully dedicated to the 40+ market.

While your competitors fight to capture Gen A and Z, we help grow your business. Age alone isn't a strategy. We go beyond numbers to understand the unique lifestyles and behaviors of those over 40. Together, we build and monetise products that truly engage this audience.

"Think about Longevity, growth will follow"

The largest emerging market for sport &
entertainment is hiding in plain sight.

"Think about Longevity,
growth will follow"